Safety Equipment Suppliers - About RSEA

Our History

Safety Equipment Suppliers    

From a business established in 1993, focusing specifically on the sale and hire of road safety equipment, RSEA has become Australia's largest independent safety products provider, with the largest range of safety products available under one roof.


The business has grown significantly and is now the market leader in all things safety, from the supply of workwearfootwearpersonal  protective equipment and workplace safety to traffic management road safety.

Our Business is Safety

Safety Equipment


RSEA, as Australia's largest independent safety solutions provider is the market leader in all things safety. Our core focus is protecting  your people. Our safety philosophy is simple - for every employee to get home safely - every day


Our mission is to be Australia's most trusted safety solutions provider. We take our safety and the safety of others seriously and see our role as not one of a supplier but as an organisation which helps you minimize your OH&S risk. Whilst many may promise to deliver, RSEA understands that in order to keep your people safe, our business model must ensure that we deliver what you need, when you need it.

In order to achieve our mission, we know that we need to be there when you need us. RSEA now has over twenty retail super stores covering each state (and still growing), six hire depots, five distribution centres and comprehensive online shopping services.

With extensive ranges in all categories, we've got you covered.

The Brands You Know & Trust


RSEA have access to over 60,000 safety products from leading Australian and global brands, we have all the brands you know and trust, including:

In addition, RSEA have developed our own brand of products, offering quality and comfort at competitive prices. These brands include:

  • Blue Rapta
  • Ubewt
  • Telas

We work closely with suppliers, industry and workcover bodies to ensure that we are kept abreast of changing standards, innovations and trends, we offer our clients the latest innovations in safety.

Distribution Network

RSEA currently have twenty three stores strategically placed across Australia to service both metropolitan and regional locations. Our distribution network is forever expanding with more branches due to open in the future. We believe our service to our clients is paramount in order to deliver what you need, when you need it. We are unique in that our stores are specifically designed to provide exemplary service to our clients and as such our branches have been developed as large format warehouse environments to cater for both small and large safety product requirements. In addition to our branches, we have established distribution centres in each state, dedicated to large clients in Victoria, New South Wales, Queensland, Western Australia and South Australia.

Safety Specialists - Experience, knowledge and a drive for providing solutions for our clients.

RSEA prides itself on its Safety Specialists having three distinct qualities that set them apart within the safety industry, experience, knowledge and drive.

1. Experience

Our dedicated team of Safety Specialists all have extensive experience within the safety industry and attend regular training to continually develop their own product and safety knowledge.

Our experience is diverse and because we specialise in safety we service a wide variety of industries ranging from large multinational organisations to small businesses and single person operations in almost all industries including:

  • Commercial Construction
  • Infrastructure
  • Automotive
  • Rail
  • Manufacturing
  • Mining and Primary Industries
  • Recycling
  • Food & Beverage Services
  • Transportation
  • Aviation
  • Logistics and Distribution
  • Road and civil works
  • Government - local, state and federal bodies
  • Security
  • Labour Hire
  • Entertainment
  • Special & Major Events

2. Knowledge - We listen to the safety needs of your business

No one knows your business like you do and no one knows safety like we do. Our dedicated team of Safety Specialists work alongside our clients to help them through the process of selecting the appropriate safety equipment and guiding them in getting the right training. We take the time to visit your site, meet your staff and observe first hand your work environment. By getting to know your business and its people we can get a better understanding of the requirements of your business and make the relevant product recommendations to not only make your workplace safer but reduce your expenses.

3. Driven to Protect Your People

Safety Specialists

We are driven to help you protect your people. We don't see ourselves as simply selling safety products, but as partners providing you with cost effective solutions to your safety problems. This can only be achieved through a fundamental knowledge of not just products, but of industry trends and changing industry standards combined with a clear understanding of your business.

Delivering Safety Solutions


RSEA through the strength of our experience, range and depth of safety products as well as our ability to maximise savings with no compromise to quality and safety through product rationalisation and substitution, delivers our clients:

  • Risk minimisation through multiple sourcing points
  • Brand support through Tailored work wear and PPE solutions
  • Cost reduction through the development of cost-down solutions without being tied into "one-brand"
  • A relationship structure which enables national strategic support whilst delivering operational excellence through local relationships and delivery
  • A competitive commercial offers

Ongoing Support

We provide ongoing support to your business throughout the business relationship. Not only do we have a designated Safety Specialist to monitor and support your business we have a dedicated team of Customer Service Officers who also have a strong understanding of your business and can assist with many of your business needs.

Product Development

RSEA have an experienced Product Development Team that focus on custom products and client specific item requirements. Our Safety Specialists and Product Development Team can work directly with your business to help create custom products to suit your business' safety needs. With the ability to source products globally or from local Australian businesses, we consistently strive to provide our clients with the best products, at a competitive price, with no compromise on quality and safety.

Hire Solutions

RSEA – Hire Solutions

RSEA's Hire Division has built its reputation on its reliability and specialist knowledge in event management, traffic management, road construction, and general construction. We focus on the industries that we know and have tailored our product offering to suit these industries. We carry large quantities of stock so that we can not only support small campaigns but also major corporate campaigns and events.

We have designated hire departments located in Victoria, New South Wales, Queensland, South Australia, Western Australia and New Zealand, so we can service most metropolitan and some regional centres.

Our team of Hire Representatives will focus on the best outcome for your business and can help you with the selection of the appropriate barriers for either traffic or crowd management.

Additionally, our Hire Representatives can assist you in promotional campaigns with the use of Variable Message Boards. For more information on how our Hire Department can assist you call your local RSEA store on 132 100, or New Zealand customers please call 0800 668 000.